TSXV: PESO
| OTC: PSSOF | FSE: ZE6
Pesorama Logo
JOi Dollar Plus storefront at Cuemanco — branded façade and entrance

About Pesorama

Building the Retail Experience Mexico Has Been Waiting For.

The Company

ABOUT PESORAMA

PesoRama Inc. (TSXV: PESO) is a Canadian-founded value retailer operating JOi Dollar Plus stores across Mexico. Founded in 2019, it has built Mexico's first national dollar store chain, serving a consumer market of more than 133 million people.

JOi Dollar Plus storefront grand opening — Mexico City
VIEW CORPORATE PRESENTATION
The Brand

JOi DOLLAR PLUS

JOi Dollar Plus is PesoRama's consumer retail brand, operating across Mexico. All merchandise is priced at 100 pesos or less (sales tax included), across up to 6,000 SKUs.

80% Items Under 50 Pesos 6,000 SKUs 24 Categories
Our Categories

DIVERSIFIED PRODUCT MIX

Home

Smart phone icon Electronics
Hammer icon Hardware
Mop and bucket icon Household Products
Clothes hanger icon Housewares

Consumables

Bottle icon Beverage
Grocery bag icon Grocery
Toilet paper icon Household
Dog food bowl icon Pet

Variety

Document icon Stationery
Toy train icon Toys
Palette icon Crafts
Present icon Gifts

Beauty

Medical cross icon Health
Cosmetics icon Beauty
Shopping bag icon Lifestyle
Shirt icon Fashion

Seasonal

Holiday wreath icon Christmas
Jack-o-lantern icon Halloween
Flowers bunch icon Floral
Watering pot icon Gardening
Our Network

STORES ACROSS MEXICO

JOi Dollar Plus grand opening with crowd outside
Active Stores
49+
Primary Market
Mexico City
Regions
CDMX · EDOMEX · Hidalgo · Morelos · Puebla · Querétaro
Long-term Target
500+
PESORAMA STORES
How We Operate

THE MODEL

JOi Dollar Plus store interior with diverse product mix across multiple aisles
Product Mix
60/40

60% of the assortment is PesoRama's own private-label brands, sourced directly from international manufacturers. 40% established domestic brands.

JOi Dollar Plus mall storefront exterior
Store Economics
~$ 450–500K

Average build cost per location, disciplined capital deployment designed for repeatability at scale.

Maersk Line container ship — international product sourcing and import logistics
Distribution
500+ Locations

Central distribution centre supporting the full network, with capacity to scale infrastructure progressively toward 500+ locations.

JOi Dollar Plus storage container aisle with private-label products
Gross Margin
46%

Gross product margins consistent with established North American dollar store operators.

Pesorama Team

OUR LEADERSHIP

PesoRama is led by a management team with direct experience building and scaling discount retail operations across Latin America and North America.

Rahim Bhaloo — Founder, CEO & Chairman, Pesorama

Rahim Bhaloo

Founder, CEO & Chairman

Eduardo Fernández — Chief Financial Officer, Pesorama

Eduardo Fernández

Chief Financial Officer

Rodrigo Castañón — Chief Operating Officer, Pesorama

Rodrigo Castañón

Chief Operating Officer

Yolanda Lambrey — Vice President of Merchandising, Pesorama

Yolanda Lambrey

Vice President of Merchandising

MEET THE FULL TEAM
Long-Term Target
500+

Corporate-owned locations
targeted across Mexico.

Explore the Market Opportunity

Get In Touch

For investor inquiries, media requests, or partnership opportunities, please use the form or contact us directly.

Investor Relations

investors@pesorama.ca

Headquarters

Toronto, Canada

Stock Listings

TSXV: PESO  ·  OTC: PSSOF  ·  FSE: ZE6

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