Team Joi

We’re driven by the belief that our best work arises through the adherence to our client commitment; diligence, honesty, and transparency.

Management Team

Rahim Bhaloo

Founder, CEO, Executive Chairman

Built a portfolio of retirement homes, partnered with CDPQ, and sold to a public company
Built and scaled a successful specialty coffee retail business, and ultimately sold it

Rodrigo Castañón

COO

Brings extensive experience in retail, marketing, and fast-moving consumer goods
Previously worked at Tiendas D1 and led the expansion of over 1,100 stores

Yolanda Lambrey

Vice President Merchandising

30+ years of retail experience, including opening the first Walmart in Mexico and its growth to 3,000 stores by 2019
Expertise in merchandising, imports, buying, and marketing

Rahim Bhaloo

Founder & Executive Chairman

Mr. Bhaloo is a life-long entrepreneur who started his business career in the specialty coffee space with brands known as Second Cup and Lettieri Espresso Bar and Cafe’s (single largest franchisee by 23 years old).
Developed a portfolio of retirement and nursing homes in Canada, partnering with CDPQ and then selling to a publicly traded company.
Mr. Bhaloo oversees PesoRama’s capital requirements, shareholder communications, and strategic partnerships while he works with management to accelerate the growth of the company.

Antonio Heredia

Director

Mr. Heredia is a founder and partner of Fundamental Private Markets and leads the efforts in Mexico. He has almost two decades of experience in investing and financial advisory.
Prior to founding Fundamental he worked at Capital Group Private Markets, the private equity arm of the Capital Group, based out of London and covering Emerging Markets. He previously worked at Goldman Sachs & Co. in its investment banking group based in Mexico City and prior to that he worked for J.P. Morgan Securities in its Asset Management Division based in Houston.
He participates in diverse capacities at the board of directors of different companies in the consumer space in Latin America.
Mr. Heredia received his Masters in Business Administration from the University of Oxford’s Saïd Business School and his B.S. in Industrial and Systems Engineering with compulsory honours classes from ITESM (Tec de Monterrey).

Paul Pathak

Director

Mr. Pathak is and has served as a partner of Chitiz Pathak LLP since 1996, a Toronto law firm serving clients in the securities and investment industries, including issuers and dealers on a full range of securities transactions.
Mr. Pathak practices principally in the areas of corporate, securities, mergers, acquisitions and commercial law. Mr. Pathak has acted for issuers in a broad range of securities transactions, including initial public offerings, reverse take-overs, establishments of Capital Pool Companies, going-private transactions and numerous financing structures.
Mr. Pathak has served as a member of the board of directors of several private and public corporations listed on both Canadian and American stock exchanges.
Mr. Pathak was called to the Ontario Bar in 1994, having completed his LL.B. at Osgoode Hall Law School in 1992.

Andrew Parks

Director

Mr. Parks is the CEO and director of Fountain Asset Corp.
He was most recently a portfolio manager at a Toronto-based asset management firm and has years of experience as a research analyst and trader.
Mr. Parks is a CFA and holds an Honours Bachelor of Business Administration from Wilfrid Laurier University.