Press Release.

TORONTO, ON – (July 6, 2026) – PesoRama Inc. (TSXV: PESO) (“PesoRama” or the “Company”), a Canadian company operating dollar stores in Mexico under the JOi Dollar Plus brand, announces the upcoming opening of three new stores in July.

Store #41 – Cholula

Store #41 a 7,104 square feet retail store located in the historic center of Cholula. The store will offer a modern and comfortable shopping environment designed to enhance the customer experience. Its location in the city’s historic district provides visibility and strong pedestrian traffic, supported by its proximity to historic churches, the municipal market, government offices, and other key traffic generators. Estimated opening: July 2026.

Store #42 – Grand Outlet Cuernavaca

Store #42 a 3,660 square feet retail store located at Grand Outlet Cuernavaca, marking the Company’s second location in the state of Morelos. Strategically positioned adjacent to the Mexico–Cuernavaca Federal Highway, the store will be part of a modern mixed-use retail destination featuring more than 143 stores, with a diverse mix of shopping, dining, and entertainment offerings that drive consistent visitor traffic. Estimated opening: July 2026.

Store #43 – Galerías San Juan del Río

Store #43 a 6,351 square feet retail store located within Galerías San Juan del Río. The store will provide a modern and comfortable shopping experience as part of one of the region’s retail destinations. The shopping center features 81 retail units and offers a broad mix of national and international brands, services, and entertainment, making it a key commercial and community hub for the surrounding area. Estimated opening: July 2026.

“The opening of stores 41, 42, and 43, mark an important step in our expansion and further increase accessibility for Mexican consumers who want to shop at our stores,” said Rahim Bhaloo, Founder, CEO & Chairman of PesoRama. “We have identified a robust pipeline of high density traffic areas where there is an opportunity to open additional stores to drive continued growth and success.”

Engaged AtriumResearch Corporation

PesoRama is pleased to announce it has engaged the services of Atrium Research Corporation (“Atrium”), a leading company sponsored research firm. Atrium will publish various research reports on Company based on publicly available information, industry data, and discussions with management. Atrium will also host two recorded interviews with Company’s management team to present the investment case in an interview format. In exchange for its research services, Atrium will receive cash compensation in the amount of $10,500 per quarter for the services listed above. The services will be provided for 12 months beginning on July 1^st, 2026. At the end of the Term, the agreement will be deemed to remain in place and be extended on a quarter-to-quarter basis at $10,500 per quarter, unless otherwise agreed to by the parties or the agreement is terminated by either party. This engagement is subject to TSXV approval.

Atrium and the Company are arm’s-length parties, and neither Atrium nor its insiders holds any shares or options to purchase shares in the issued and outstanding capital of the Company.

About Atrium Research

Atrium Research provides institutional quality company sponsored research on public equities in North America. Its investment philosophy takes a 3-5 year view on equities currently being overlooked by the market. Its research process emphasizes understanding the key performance metrics for each specific company, trustworthy management teams, and an in-depth valuation analysis. Atrium Research is wholly owned and operated by its Co-Founders, Ben Pirie and Nicholas Cortellucci.