Press Release.

TORONTO, ON – (April 8, 2022) – PesoRama Inc. (TSXV: PESO) (“PesoRama” or the “Company“), a Canadian company operating dollar stores in Mexico under the JOi Canadian Stores (“JOi”) brand, today announces the opening of store #19 in Cuernavaca, Mexico. Cuernavaca is in an easily accessible, high traffic shopping centre with a diverse tenant mix of big box and smaller stores.

“We are excited to announce the opening of a new store in the capital of Morelos state, south of Mexico City,” said Erica Fattore, President & Chief Executive Officer of PesoRama. “As we look to strategically expand across Mexico, the Cuernavaca store represents the broad appeal of our brand and expansion potential. As an equal opportunity employer, our stores benefit local communities by hiring women in key roles and offering carefully curated affordable products that appeal to local tastes.”

“As the only operator of dollar stores in Mexico, PesoRama has first mover advantage and ambitious growth plans to serve the opportunity presented by the Mexican retail market,” said Rahim Bhaloo, Founder & Executive Chairman of PesoRama. “The Mexican retailing gap provides us with an opportunity to significantly scale our stores across the country in the months and years ahead, mirroring the success of dollar stores in Canada and the United States. On the heels of our recent public listing, our expansion shows our strategy is uniquely meeting the needs of the purchasing power of Mexico’s growing middle class.”

Watch a video of the new JOi store in Cuernavaca: https://pesorama-inc.wistia.com/medias/5ufssqm283

PesoRama’s JOi Canadian Store located outside Mexico City in Cuernavaca in Portal D10 Regional Mall

Join Our Live Stream on Instagram!

A live stream of the ribbon cutting and mariachi band will be held on JOi’s Instagram page on Sunday, April 10, 2022 at 3 PM local time in Mexico City (4 PM ET). Join us in celebrating and follow along on Instagram: joi.canadian.stores.mx_