TSXV: PESO
| OTC: PSSOF | FSE: ZE6
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Investor News

Press Release.

PesoRama Featured on BNN Bloomberg

Toronto, ON December 19, 2025

PesoRama Inc. (TSXV: PESO | OTC Pink: PSSOF | FSE: ZE6) was recently featured on BNN Bloomberg in a Market One article highlighting the Company’s JOI DOLLAR PLUS platform and the broader evolution of value retail in Mexico. 

The feature explores how global discount-retail trends are shaping consumer behaviour and how PesoRama is applying a standardized dollar-store model in a large, underserved market.

The article provides additional context on PesoRama’s operating approach, leadership, and current footprint, including:

  • The JOI DOLLAR PLUS fixed-price retail model focused on everyday consumer essentials

  • PesoRama’s corporately owned store network and standardized store layouts

  • The Company’s current store footprint in and around Mexico City

  • How neighbourhood-based shopping and pricing clarity influence customer behaviour

  • Broader global trends driving demand for value retail across Mexico

Investors can also learn more about PesoRama’s origins, merchandising strategy, and stated long-term objective to establish JOI DOLLAR PLUS as Mexico’s first national dollar-store platform.

Read the full article on BNN Bloomberg: PesoRama advances strategy to establish Mexico’s first nationwide dollar store chain

About PesoRama

PesoRama Inc. is a Mexican value retailer that currently operates a chain of stores in Mexico under the brand name "JOi Dollar Plus." PesoRama's stores offer a broad range of everyday household products, seasonal goods, and pet supplies at affordable prices. The Company's mission is to become Mexico's premier dollar store chain, targeting expansion to 500+ locations across Mexico.

For more information, visit pesorama.ca.

Investor Contact

Rahim Bhaloo

Founder, CEO & Chairman rahim@rahimbhaloo.com 416-816-3291
Cautionary Note Regarding Forward-Looking Statements

This news release contains "forward-looking statements" within the meaning of applicable Canadian securities legislation. Forward-looking statements are based on assumptions and involve known and unknown risks, uncertainties, and other factors which may cause actual results to differ materially. Readers are cautioned not to place undue reliance on forward-looking statements. The Company does not undertake any obligation to update forward-looking statements, except as required by applicable law.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.