Press Release.

• Sales increased by 17% to $16,602,411 
• Gross profits increased by 49% to $6,361,258
• Product gross margins increased by 3.3% to 44.8%
• Store profits increased by 305% to $1,930,505
• Same store sales increased by 13% in 2024 compared to 2023

TORONTO, ON – December 18, 2024 – PesoRama Inc. (TSXV: PESO) (“PesoRama” or the “Company“), a Canadian company operating dollar stores in Mexico under the JOi Canadian Stores brand, today announced its financial results for the three and nine months ended October 31, 2024 (“FY 2025 Q2”). All financial figures are in Canadian dollars unless otherwise noted.

“As the only true dollar store company in Mexico, we are constantly innovating and pushing the boundaries of what is possible,” said Rahim Bhaloo, Founder, CEO and Chairman of the Board of PesoRama. “Creating a new market space requires strategic thinking, operational excellence, and execution, which is reflected in our financial results. During the nine months ended October 31, 2024, we saw an increase in-store traffic of 55%, over the nine months ended October 31, 2023 and 34% over the year-ended January 31, 2024. We attribute this to the success of our unique merchandising strategies, product assortment, and overall customer experience. Our JOi Dollar Plus Stores are increasing in popularity as we continue to expand our footprint and brand loyalty. We believe our growth strategy is being proven out by our success and we are meeting the needs of the cost-conscious shopper in an underserved market that will ultimately drive long-term value for our shareholders.”

Key Highlights: 2025 Q3 vs 2024 Q3

• Multi-price points continue to lead to increased product assortment and increased growth of new product categories across all departments.
• Store profits increased by 305% to $1,930,505 for the nine months ended October 31, 2024, an increase of $1,453,701 from the nine months ended October 31, 2023.
• Total sales increased by 17% to $16,602,411 due to organic growth of existing stores as well as our three new stores opened in November 2023, December 2023 and October 2024.
• Gross profits increased by $2,105,624 to $6,361,258 , primarily driven by an increase in revenue of 17%.
• Product gross margins increased by 3.3% from $5,870,312 or 41.5% to $7,431,937 or 44.8% due primarily to an increase in revenue from the introduction of the multi-price strategy and assortment mix which resulted in higher sales price per item and increase in demand.
• On November 5, 2024, the Company entered into a five-year lease agreement for its 25^th Joi Dollar Plus store location in Mexico City, which is expected to commence operations in December 2024. The lease covers approximately 352.68m².

Other Performance Metrics: 2025 Q3 vs 2024 Q3

• Average ticket increased by 7.7% as a result of increase in demand and increased product assortment mix
• Same store sales increased by 13% in 2025 Q3 compared to 2024 Q3.

 
This earnings news release should be read in conjunction with the Company’s consolidated financial statements for the three and nine months ended October 31, 2024 as well as the financial statements for the year ended January 31, 2024, which can be found on PesoRama’s issuer profile on SEDAR at www.sedarplus.ca.